ecommerce businesses have several opportunities to win over potential customers. The first opportunity comes when a customer sees one of your advertisements for the first time. It's crucial to include key information in your ads, such as number of orders shipped, number of customers served and your customer service hours. If you accept PayPal as a payment option, you should mention it.
Another opportunity comes when a customer is browsing your website. You should use only high-quality images for your product pages and lookbooks, and you may want to consider adding customer reviews or testimonials, a staff page with pictures and even a live chat feature to help out customers who need assistance in real time.
Finally, when a customer is making a purchase, it's a good idea to say where an order is shipping from, and it's better to display a delivery date rather than a shipping date. Security badges such as those from McAfee Secure and VeriSign will also inspire confidence.
Check out the infographic below, created by KISSmetrics, for more tips on how to build trust in your ecommerce business.
